Ital styling was founded by Aldo Mantovani and GG. Together their individual
talents made for design genius of the highest order. Together they forged
Ital Design into a world renowned styling house. Giugiaro produced the
ideas and concepts while Aldo had the ability to 'productionise' them
- to make them work in manufacture.
breaking automotive milestones have come from their combined efforts.
Certainly the 'two box' hatchback concept eminated from them. But in
addition Giugaro can lay claim to part of the people carrier concept
with the Lancia Megagamma. GG also produced the
‘vertical’ car concept he crafted into the Uno. The same
sort of thinking has been continued in the even taller town cars of
GG was born in 1938, in Garressio near Cuneo south of Turin. His father
was a painter – often restoring frescos and paintings in churches.
In the fifties Guigaro attended art college in Turin during the day
while studying technical drawing at night. One of his tech. drawing
professor’s nephews just happened to be Dante Giacosa –
designer of many fifties and sixties Fiats.
So there was
a certain fateful inevitability about GG’s first job – in
the special projects styling department at Fiat. Fiat is a conservative
company – in the fifties not known primarily for its flair - and
GG has said these four years were good for his design maturity but also
frustrating and stifling too.
In 1959 he
left Fiat for Bertone. Early in Spring of 1960 he was called up for
National Service. Bertone appears to have been able to get him posted
near Turin – and he later said it was in his barracks that he
completed his first major design exercise, the Alfa Guila GT.
He stayed at Bertone until 1965 when they were bought out by De Tomaso.
He founded Ital Design in 1968, and soon after started on the Alfasud
project. This was followed by designs of the first VW Golf, and then
the Panda and Uno. The years between were filled with many concept cars
and several industrial designs for Fiat trains, Nikkon cameras. Links
with mass transport designs have continued through the nineties.
Despite many automotive successes, it was his Delta design that achieved
his first European Car of the Year award in 1980. The Delta was styled
off the Ritmo/ Strada floor pan. However GG said he was never allowed
to see the actual design of the Fiat. Several quite basic additions
were requested by Lancia to the original designs – including an
additional 80cm added to the boot and a lower rear roof line.
results must have been satisfactory. As the basic shape was retained
through all the incarnations of Deltas and Integrales right up to the
Evo 2. It is one of the truely iconic car shapes of the 20th Century.